The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells. Robert W. Bly

The-Copywriter-s-Handbook-A.pdf
ISBN: 9781429900157 | 432 pages | 11 Mb

• The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
• Robert W. Bly
• Page: 432
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781429900157
• Publisher: Holt, Henry & Company, Inc.

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Overview

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more ...

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